Corporate identity, sometimes seen written as CI, refers to the external “personality” projected by a corporation. The idea of corporate identity integrates the look and feel of designs and communications, along with the corporation’s behavior. Companies of all sizes invest a great deal of energy in their corporate identities, since the persona of a corporation [...]

The best thing that Twitter has done for Internet marketing is that it has shortened the sales and marketing spiel. No marketer in their right sense can ignore the tremendous potential of Twitter Internet marketing. On the other hand, whatever needs to be said has to be said in 140 characters [...]

Here are some tips on how to imporve your networking skills
1. Make a great first impression
Smile, make eye contact, have a confident handshake and show a genuine interest in the people you meet. These are some of the things you can do to make a good first impression. Remember you have exactly [...]

What is a “website conversion rate”?
For purposes of this article, website conversion rates are defined as a straightforward equation: number of website visitors acting on offer divided by total website visitors seeing offer over a given period of time. For instance, if your site had 5,000 visitors in a given month, and 125 made a [...]

Unvarnished is a new ’social-networking-like’ website that is stirring up quite a big number of controversy. The new site provides the ability to rate, review and give opinions concerning professional performance of users, all these is done anonymously.
Unvarnished reportedly resembles LinkedIn, where it is possible to create a profile where one can [...]

What A Marketing Partnership Is
A marketing partnership involves two or more professionals, companies or salespeople who have common prospects, similar marketing needs, and possibly complementary services. These entities join forces for mutual marketing and sales, usually within a specific market sector or for specific prospects. This does [...]

Here are 7 tips to creating a online community that will last

Make it a priority.Quit whining that it’s so much trouble to deal with commenting and community interaction. That’s why they call it work. Be glad you have a chance to do it.Community interaction should not be a marginal part of your online effort. Social [...]

It is important to make sure to have the perfect price for your product or service. The goal with every company is to make profit. You may be wondering how much to price your products or service. Here are ten tips on how to price your product or service.
1. Always mark up the price at [...]

The fear of making a fool out of yourself is sort of like buying a new car and then waiting anxiously, vigilantly guarding against that first scratch on the body of the car.  You eventually get so tired of waiting that you almost want to go out and put the first scratch on your new car [...]

Small business owners know that the most important function of the telephone is to bring customers to you, begging for your service or product offering. So when the phone rings with a prospective customer on the other end, do you know how to transform an interested caller into a buying customer? Here are three phone [...]

The majority of the content, information and entertainment that we consume in the future will be delivered on a wirelessly (or wired) connected screen. Television networks won’t tell us when we have to consume content and we won’t have to cut down trees in order to be able to read our favorite publications. Even billboards [...]

Having difficulty knowing what to offer people online? Worried that your prospects are too bombarded by sales pitches to pick yours out from the hundreds they get every day? Try something different – an event!