Corporate identity, sometimes seen written as CI, refers to the external “personality” projected by a corporation. The idea of corporate identity integrates the look and feel of designs and communications, along with the corporation’s behavior. Companies of all sizes invest a great deal of energy in their corporate identities, since the persona of a corporation [...]
Designing an Employee Benefit Plan
When you begin to put together an employee benefit plan, you will likely want to start with a few “core” benefits, such as life insurance, health insurance, and a retirement plan. These benefits form a base from which your company’s benefit plan can grow and evolve in the future. Every year or two, it may [...]
Re-Defining the Business Plan
On May 18th, the Daily News sponsored a conference called Small Biz Big Impact. The conference featured three different panel discussions around issues important to small business owners and entrepreneurs: funding, technology, and the economy. Throughout the three discussions, however, there was one common thread; a single issue that moderator Scott Wenger was compelled to [...]
Email Marketing Best Practices
Best practices in email marketing demand communications that go beyond advertising, respect the customer, and speak in a familiar one-on-one style. Email is “the most personal advertising medium in history,” says Seth Godin, whose book Permission Marketing set the rules that transformed email marketing into what it [...]
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Marketing & Sales
Write Less, Say More With Your Tweets
The best thing that Twitter has done for Internet marketing is that it has shortened the sales and marketing spiel. No marketer in their right sense can ignore the tremendous potential of Twitter Internet marketing. On the other hand, whatever needs to be said has to be said in 140 characters [...]
Startup
Do I Need a Business Plan?
Do I Need a Business Plan?
By Michael Makarius
Everyone who owns a business needs a business plan, but that doesn’t mean they need to have the formal document commonly associated with venture capital and other investors. Business plans can range from highly formalized documents, to simple statements written on a cocktail napkin, to a set [...]
Leadership
How To Improve Your Networking Skills
Here are some tips on how to imporve your networking skills
1. Make a great first impression
Smile, make eye contact, have a confident handshake and show a genuine interest in the people you meet. These are some of the things you can do to make a good first impression. Remember you have exactly [...]
Marketing & Sales
How To Increase Website Conversions
What is a “website conversion rate”?
For purposes of this article, website conversion rates are defined as a straightforward equation: number of website visitors acting on offer divided by total website visitors seeing offer over a given period of time. For instance, if your site had 5,000 visitors in a given month, and 125 made a [...]
Wordpress
WordPress: How to CREATE and EDIT your PHP.INI
If you are working with WordPress and you start to get error messages such as “This file is too big. Your php.ini upload_max_filesize is 2M.“ or “Fatal error: Allowed memory size of 33554432 bytes exhausted (tried to allocate 122880 bytes) in /home#/……./public_html/wp-includes/class-……..php on line 3735“.You may need to create a php.ini file and/or increase the [...]
Finance
SMALL BUSINESS FINANCING FOR 2010 SEMINAR, Long Island, New York, Friday April 9, 2010
SBA’s Long Island Office, New York State Empire Development, Farmingdale Small Business Development Center and the Long Island Development Corporation will host a FREE financing seminar for start up and existing small businesses seeking financing options through city, state and federal government programs.
Friday April 9, 2010,
8:30 – 9:00 AM Coffee & Registration
9:00-10:30 AM Program
WHERE: New [...]
Marketing & Sales
10 Best Social Media Tools for Entrepreneurs According to Mashable
Whether your company is just starting out, just starting to turn a profit or already on the verge of an acquisition, as an entrepreneur you’ll be constantly evaluating the tools that will help get your business to the next stage.
Even if the ink on the business plan isn’t dry yet, you [...]
Marketing & Sales
Unvarnished enters the social-networking market
Unvarnished is a new ’social-networking-like’ website that is stirring up quite a big number of controversy. The new site provides the ability to rate, review and give opinions concerning professional performance of users, all these is done anonymously.
Unvarnished reportedly resembles LinkedIn, where it is possible to create a profile where one can [...]
Marketing & Sales
The Right Partnerships Can Help Grow Your Business
What A Marketing Partnership Is
A marketing partnership involves two or more professionals, companies or salespeople who have common prospects, similar marketing needs, and possibly complementary services. These entities join forces for mutual marketing and sales, usually within a specific market sector or for specific prospects. This does [...]
Marketing & Sales
AOL to sell or shut down Bebo
If you are one of the five people that use online social network Bebo to market your business, pay attention, parent firm, AOL, revealed plans to sell or shut down the site just two years after buying it for $850 million.
Bebo has failed to attract users as it fights competition from larger rivals such as [...]
Past Classes
Class: SEO, Social Media & More: 21 Strategies for Marketing your Business Online – Thursday, April 15, 2010 at 8:00 A.M.
This seminar teaches you the basics of Internet Marketing and covers the 21 things you need to know about Internet Marketing and SEO (search engine optimization) with real business examples relating to many industries.
For more information click here
Past Classes
Class: Making Money With Your Blog, Website & Social Media Using Affiliate Marketing l Wednesday, April 28, 2010 at 6:00 P.M.
Learn the basics of affiliate marketing: what are affiliate networks? (such as CPA networks) and the various ways of promoting products and offers, which includes, but is not limited to: creation of search-engine optimized sites, blogging, pay per click campaigns, pay per view campaigns, social media – Facebook/Twitter – advertising, mobile [...]
Past Classes
Class: Attract Financing: What to Do Before Seeking Financing from an Investor or Banker l Monday, April 20th, 2010 at 6:00 P.M
Funders like management groups, venture capital firms, angle investors, private equity firms, mezzanine firms, and Bankers look for great companies to finance. Before you go and approach anyone to help you finance your business make sure you put yourself in their shoes and give them what they are looking for so [...]
